AWMA Buyers Program - Category Management

Category Management: Value Added Program – No Additional Registration Fee

A special program for all involved with category decisions: buyers, category managers, marketing, merchandising, operations and purchasing executives

Presented by Impact 21 Group

Moderator: Lisa Stewart, President, Impact 21 Group, LLC
Panelists: Chris Girk, Director CM & Business Development, Lawrence Merchandising
                   Casey McKenzie, Senior Consultant, Impact 21 Group, LLC
                   Mike Herbst, Principal Consultant, Impact 21 Group, LLC

This highly interactive session will focus on how distributors can develop and customize a Category Management program or solution to market to current and future customers. This session will help you develop a value proposition and key point of differentiation that will set your company apart from other wholesale distributors. The three key areas of focus of this program include:

• Supporting your retailers with category management
• Managing your business using category management principles
• How to work with manufacturers to support your business objectives

Utilizing case studies throughout the three modules, this program will provide specific Category Management solutions and practical takeaways that distributors can begin using immediately.

Through a combination of presentations, breakout groups, simulation, and roundtable discussions, participants will walk away with new knowledge and best practices for your team and proven practices for your retail customers.