Concurrent "Wake Up" Sessions

8:30 – 9:30 a.m.

- How to Market & Sell Tobacco Post - FDA

    - Sponsored by R.J. Reynolds Tobacco Company

Moderator: Scott Ramminger, President & CEO, AWMA
Panelists: To be announced

The industry saw a huge sea change in 2009 with the passage of legislation granting the Food and Drug Administration (FDA) authority to regulate tobacco products. As FDA has begun to flex its regulatory muscles over tobacco, it is clear that the rules of the game have changed significantly. Come find out the latest information at this sure-to-be lively wake-up session.

- When Did Customer Service Die—Does Anyone Remember the Funeral?
Speaker: Scott Deming, Marketing & Branding Expert

What do people think of when they see or hear your name? In other words—How powerful is your brand? This is the question Scott Deming asks his audience. Then, based on thirty years of real, in the trenches, corporate life, he’ll show you how to create the most loyal customers and the most powerful brand in the industry. Don’t miss this fast-paced, humorous, high energy journey through the six critical steps to creating the ultimate customer experience
and building a powerful, emotional brand. Join Deming as he shows you how to turn every customer into a loyal evangelist for life!